Facts on Coffee

Coffee is one of the most widely consumed beverages on earth. Second only to water!

Coffee is a drug. Most of us consume coffee for the effects of its chemical stimulant — caffeine.

Specialty coffee is coffee at its best — it’s gourmet!! The appeal of gourmet coffee is congruent with the shift we have seen towards improve product quality, such as fine wine, micro brews, gourmet ice cream, etc.

The coffee house has replaced bars as the preferred social gathering place.

A coffee bar is typically easier to operate and enjoys a larger margin of profit than other food service establishments.

Specialty coffee sales have increased significantly over the last decade, while the sales of price driven institutional coffee (poor quality canned coffees) has steadily decreased.

The popularity of specialty coffee is a long-term trend. Not a mere fa